Saturday, July 19, 2025 - Camp Finger Bang Fundraiser
Saturday, July 19, 2025 - Camp Finger Bang Pep Rally and Fundraiser, DTLA
SUNDAY, AUGUST 3, 2025 - SOLID GOLD POOL PARTY at hotel ziggy
August 3, 2025 - Solid Gold Pool Party at Hotel Ziggy
Event Calendar
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Loomiere.live is the new home of The cruz coalition
Who We Are
Growing the Biz
Growing the Biz
The Cruz Coalition was formed in 2011 by Art Cruz and David Loomstein. Pillars of the L.A. Underground and co-founders of Area 33, David and Art chose to specialize in dance music events, festival and live event production to grow a profitable business and serve the LA Arts Community. Events blended underground aesthetics, local and international talent and a community vibe with ethical business practice. Our events are artistically respected special occasions showcasing the diversity of the Los Angeles Music and Arts Community at live venues across Southern California and points beyond.
Growing the Biz
Growing the Biz
Growing the Biz
David (aka DJ Loomer) built live shows, partnerships and events on behalf of the Coalition. He assumed full ownership in 2020, re-branding to Loomiere.live in 2022. The company continues to plan, produce and promote world class events for the LA Arts and Creative Community. Loomiere.live may participate in all aspects of production, or take on specific roles: strategy, analytics, finance, marketing, logistics - freeing creators to do what they do best: create. A haven for producers, artists and lovers of music and the arts, delivering memorable results and profitability while employing ethical business practices.
Our Services
Growing the Biz
Our Services
Loomiere.live brings production experience, creative expertise, and best business practices to live events and producers who seek to collaborate and grow. It offers a state of the art network of venues, talent agencies, artists and staff and an active list of 12,000 experiential event participants across Southern California and beyond. Core competencies also include social media marketing, ad creation and metrics, budgets, pricing, and talent curation. Covering any and all event functions, including creative, while getting the business and fine details right so that our events and our partners thrive.
Contact Us
We want to hear from you
Tell us what you loved about our most recent dance music events, or let us know how we can make our next event production even better. Referrals and recommendations are welcome. We're here to make the best events we possibly can for all involved.
Loomiere.live / The Cruz Coalition, LLC
Be a part of it
Join The Coalition Crew at Loomiere.live
Are you passionate about music, art, dance, culture and community? We want to hear from you:
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